Giving a Dam

Digital asset management involves the collection and central storage not only of the data, but also information about the data: formats, size, authors, past usage, location, versions, authorizations, and so on. DAM collects, indexes, categorizes, secures, searches, transforms, assembles, and exports content (digital assets + metadata). Because the value of any digital asset is predicated on its accessibility, any DAM solution worth its salt will be based on software that is flexible enough to integrate with an organization's existing systems and processes. It likely also will feature an intuitive interface that enables users to locate, retrieve, modify, and redistribute the desired assets.