Giving a Dam

In the world of packaging and package printing, digital asset management is also dynamic asset management.

IT HAS BEEN suggested that packaging and advertising will mount the last defense of ink-on-paper against the onslaught of digital and virtual technologies. Try packaging a box of Wheaties on CD-ROM or wrapping a birthday gift in a graphical user interface. Now that the drama has subsided, the rhetoric has also cooled, leaving the industry to deal with new and evolving realities, among them, the proliferation of digital workflows and data requiring identification, categorization, and storage.