Getting the Right Impression

By Kevin Carey, Diecutting Information Exchange

Traditionally, ingenuity and individual invention led to product and service development, the creation of commercial opportunity, and an evolutionary change in consumer taste. As Thomas Edison observed: "No one asked me to invent the light bulb. "However, in a highly competitive global marketplace, in which consumers dictate volatile, short lived trends and demand faster and faster new product development, rapid technological innovation is essential to survival. In the diemaking and the diecutting industry the scope of change and the pace of transformation from old to new technology is accelerating.