Getting the combination right in package labeling can lead to well-deserved rewards.

By Tom Polischuk

Digital printing brings two unique capabilities to the table—excellent turnaround for short-run needs and variable data printing. Different digital technologies are available, such as inkjet and digital offset as used by HP Indigo.

“Digital has outstanding print quality, but low print speeds—too low for practical volume printing,” says Paul Teachout, product development manager for Aquaflex. “Digital is an important support process when used in single-color variable information applications.”