Getting the combination right in package labeling can lead to well-deserved rewards.

By Tom Polischuk

Specific strengths and weaknesses

Offset printing is commonly the quality standard that all other processes are measured against. “Offset is an excellent process for well-defined images in CMYK/Hexachrome/Opaltone applications and where solids and fine vignettes are required on the same color,” says Chris Davis, sales manager, offset technologies (Codimag and Edelman) for Matik North America.