What’s the Combination

What today’s enhanced flexo printing capabilities offer is economy, allowing brand managers to make decisions around price versus quality. “Brand buyers look for the highest quality for the lowest price,” notes Teachout. “Sometimes rethinking the criteria for ‘highest quality’ can lead to substantial cost reduction. It’s a delicate balance, but in today’s highly competitive markets, cost reduction is a compelling argument for change. The modern flexo press is the ideal change agent—delivering both quality and economy in short and long runs.”