Getting the combination right in package labeling can lead to well-deserved rewards.

By Tom Polischuk

For the North American label market, flexographic printing is the major process used as the foundation for additional combination processes. In addition, there is a growing recognition that flexo can provide comparable functionality offered by other processes. “Flexo overlaps the other traditional printing processes, offering high-quality four-color process printing and very good solid coverage,” offers McGee. “Flexo can produce its own level of tactile feel, which can suffice at times versus using rotary screen.”