RFID Benefits Avery Dennison Retail Customer

FRAMINGHAM, Mass.—Gerry Weber International AG, the Germany-based manufacturer and retailer of women's fashion, was recently recognized by RFID Journal for the 2011 Best RFID Implementation, a successful end-to-end solution facilitated by Avery Dennison.

"The Gerry Weber RFID deployment is one of the most extensive to date. It uses RFID in several applications—inventory management and theft reduction—and in many locations through the supply chain," explained RFID Journal Editor Mark Roberti. "RFID Journal was pleased to recognize this deployment with the RFID Journal Award in 2011, particularly since Gerry Weber is blazing the trail for other retailers."