Georgia-Pacific Introduces Brand Ready Packaging

Key BRP differentiators include two collaborative design innovations from Georgia-Pacific's Innovation Institute, which uses a proven five-step process to guide ideation, product development and design. The first key differentiator is found in the company's Clean and Easy-Perf perforation solution, proven to strengthen the ability of the package to stand up to the supply chain and bolster shelf presence, through smarter, stronger, more organized, appeal-proven displays. In addition, Clean and Easy-Perf saves retailers significant time and money by allowing products to go from the truck to the shelf in one swift motion–requiring minimal resources for product unpacking, set-up and arranging. This packaging advancement works in tandem with the company's Color-Box capability, to deliver the second prime differentiator: high-graphics packaging solutions designed to simplify adoption of a secondary packaging solution to instantly and powerfully communicate a brand's story.