Georgia-Pacific Introduces Brand Ready Packaging

Developed in response to the evolving needs of brand owners, consumers and retailers, Brand Ready Packaging uses a forward-thinking design process, exacting production techniques, and proprietary consumer insights to provide a packaging solution that helps communicate a brand's story by maximizing the effectiveness of in-store secondary packaging. Now launching formally, BRP has already achieved and exceeded that goal, while making the consumer shopping experience easier and actively influencing the critical in-store consumer moment of choice. According to Georgia-Pacific, focus group testing and validation efforts reported that more than 80 percent of those tested said BRP makes it easier to find products on store shelves, and four out of five reported that they prefer BRP because it is organized and easier to access. For example, nine out of 10 consumers in focus groups showed a strong preference for shopping on a shelf of BRP over a standard stocked shelf.