The 58th anniversary GDUSA American Package Design Awards is the fastest growing of GDUSA's five national competitions and the reason is simple but profound: Marketers and retailers are challenged as never before to convey their message and promote their brand. Package design — along with point-of-purchase and retail graphics — is increasingly the difference maker. This annual program celebrates attractive graphics, of course, but more importantly the power of effective design to advance the brand promise and to forge an emotional link with the buyer at the moment of truth.
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Neenah is the exclusive sponsor of the American Package Design Awards. From unexpected to unboxing, premium packaging captures it. Premium packaging is one of the most effective strategies for creating first-time sales and, ultimately, brand loyalists. Brands who position their products using smart, subtle, sustainable packaging combined with clear, concise messaging will win consumer trust and confidence.
As an established partner in the packaging market, Neenah helps create solutions to take brands wherever their ideas lead. From responsible to remarkable, Neenah proves you can have it all — material beauty, environmental integrity, and performance. Packaging, label, gift cards, retail graphics, custom papers, or any concept in between, Neenah has a solution for every brand touchpoint to help transform ideas into results. Visit neenahpaper.com for inspiration, information and to order samples.
For more information on how to enter the GDUSA American Package Design Awards, click here. The deadline is Friday, Feb. 19.
The preceding press release was provided by a company unaffiliated with Packaging Impressions. The views expressed within do not directly reflect the thoughts or opinions of the staff of Packaging Impressions.