A Case for G7 Printing in Packaging

Now, we could play devils advocate here and point out that whether we know it or not, we really have been calibrating our printing process all along. Perhaps, you have been using colorimetric targets such as the IT8.7-4 to generate ICC profiles, or basic press compensation curves to help correct for printing challenges. This could be considered calibration; however, you could challenge this statement by asking, "In these processes do we target a standard, a known state that is commonly agreed upon within the industry?"