A Case for G7 Printing in Packaging

So lets go back to the pressroom. Why is there still some resistance to adopting this concept to our printing processes? We calibrate our proofer; we calibrate our monitors; we calibrate our spectrophotometers; why not our presses? Ten years ago you could have attributed this resistance to the basic fact that it was too painful a process to complete. There were only a few resources or tools available to assist in calibrating your press and in reality it was still a fairly subjective process. This is no longer the case.