Looking Ahead

More partnership

Alexander van ‘t Riet, business line director, films, for Avery Dennison Roll Materials Europe, addressed suppliers, growth, and customer needs from two perspectives: that of a purchaser of release liners, and that of a leading self-adhesive laminate producer. His premise was challenging: the customer’s agenda, he said, is “ME, everything, now”—a wish list that highlights a genuine need for supply chain partnerships. “We are too often in transactional mode,” he said. To grow the self-adhesive industry in the future, he told delegates, suppliers have a key role in developing cost-effective, innovative solutions in support of the multi-generation product plans, which are already actively pursued in Avery Dennison.