Full Coverage

Styling refers to the combination of color, whiteness, and brightness of paperboard, according to Bryan Ortman, segment manager of MeadWestvaco Packaging Resources Group. Styling is one of the biggest differentiators to paperboard and is influenced by coatings and coating ingredients.

"Coating is a key driver in achieving brightness," Ortman said. "Three factors impact the styling and brightness of the coated surface: the type of pigments used in the coating, the amount of dyes added to the coating, and the amount of fluorescent whitening agents added."