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"Protective coatings used to prolong print life quality of paperboard surfaces can reduce damage caused by abrasion to the product in storage and transit," explained David Newell, president of Newchem Corp. "This will reduce returns and promote re-orders."

• Environmentally friendly—While paperboard is innately kind to the environment due to its biodegradable make-up, many of the coatings used to give the substrate its functionality and value aren't. There is a growing concentration, however, on environmentally-friendly coatings, including coatings made with low VOC binders.