FUJIFILM Dimatix Announces New Brand Identity and Logo
SANTA CLARA, Calif.—FUJIFILM Dimatix, Inc. introduced its new corporate brand identity and logo. The FUJIFILM brand has been incorporated into the Dimatix brand and logo following the acquisition of Dimatix, Inc. by FUJIFILM Corporation in 2006. FUJIFILM Dimatix combines FUJIFILM’s materials, science, and printing know-how with Dimatix’s distinguished heritage of developing and manufacturing innovative ink jet printing solutions.
“FUJIFILM Dimatix is accelerating the use of ink jetting across a broad range of markets and applications,” said John Batterton, CEO of FUJIFILM Dimatix. “We are continuing our more than 20-year tradition of providing the industry’s most reliable and robust ink jet printing solutions. Now we have FUJIFILM’s endorsement and solid foundation to help take our technology and products to the next level. We will continue to address the printing and imaging markets through our SpectraP2; printhead products, and the electronics, electronic displays, RFID, bioscience, and other markets through our Dimatix materials deposition micropump products.”
On May 16, 2005, Spectra, Inc. changed its corporate name to Dimatix, Inc. and introduced its corporate brand. The Spectra name is well-respected worldwide for its industrial piezoelectric ink jet printheads, assemblies, components, and systems used in a variety of industrial and commercial printing and imaging applications. Its name change, after 20 years of operation, reflected the significant expansion of Spectra’s business into ink jet solutions for high-performance precision deposition of traditional and nanoparticle fluids for emerging applications. Spectra remains as the brand name of ink jet printheads and components for industrial printing applications from FUJIFILM Dimatix.
The FUJIFILM Dimatix brand name and logo were chosen to reflect ideas, themes and colors to depict various aspects of the company and its business. The name Dimatix is a compilation of several words used to describe both imaging and materials aspects of the Dimatix business. The name Dimatix is specifically derived from: Direct Imaging Transfer (Printing) or Direct Materials Transfer (Deposition).
