FUJIFILM Dimatix Announces New Brand Identity and Logo

The FUJIFILM Dimatix brand name and logo were chosen to reflect ideas, themes and colors to depict various aspects of the company and its business. The name Dimatix is a compilation of several words used to describe both imaging and materials aspects of the Dimatix business. The name Dimatix is specifically derived from: Direct Imaging Transfer (Printing) or Direct Materials Transfer (Deposition).