Foundation of FTA Explores Flexo’s Global Gateway

Michael Ferrari of Procter & Gamble, insisted, “It’s not enough to survive” if one wants to go global. “You must want to succeed…I used to think the big ate the small, but now I know the fast eat the slow.” He encouraged flexographers to embrace one thing that made this industry truly unique—FIRST (Flexographic Image Reproduction Specification and Tolerances). Later, at the FIRST session, Ferrari decreed, “Take the guess work out of daily tasks!” He warned that in his own experience, “Inconsistent process controls have at times led to unnatural looking babies. And, unnatural looking babies don’t sell diapers.” Deployment of FIRST is not just about process control, it’s about controlling variables, such as inks and substrates.