Former Creo Executives Launch Blueocean Advisory Group

BlueOcean Graphic Practice will deliver a portfolio of offerings designed to help graphics and printing companies: create lean, competitive, client-focused operating platforms; define and execute optimal company positioning and go-to-market strategy; and develop executive selling capabilities. In addition, Letteney and Hanulec will provide custom engagements including strategic planning, mergers and acquisitions and solution-set development. Ken Hanulec summarizes the opportunity for the industry as, "a potential to position professional graphic communications as the preferred vehicle for maximizing return on marketing investment."