For Flexibles, Stable Doesn't Mean Stagnant

Fads or enduring trends?

Multi-web paper/foil and paper/film roll stocks were among the most dominant forces behind flexible packaging's growth in 1998.

Fifty-two percent of flexible packaging suppliers and converters polled in FPA's 1999 Outlook Survey said they are now involved with stand-up pouch roll stocks, marking a more definitive jump into the technology after involvement had held steady at 47 percent in the 1997 and 1998 surveys. This latest data, says FPA Director of Business and Economic Research Bret Biggers, "suggests that stand-up pouches aren't a fad."