For Flexibles, Stable Doesn't Mean Stagnant

The '99 converter mindset

Converters' growth expectations for 1999 show prospects for medical/surgical and drug markets to be up significantly, with produce and snacks at levels of potential similar to last year.

As the top growth contender, the surgical/medical market drew enthusiasm from six out of 10 surveyed converters, in a surge of interest that could be springing from pressures to lower healthcare costs. Not far behind is the fresh produce market, targeted for growth by five out of 10 converters, followed by the drug market, agricultural and industrial chemicals and snack food.