The Niche Payoff
Like most industries, the folding carton industry has booming segments and struggling segments. Selling to niched customers has been one key to success.
Markens also cites niche markets as some of those that are performing well. "The companies I've spoken with seem to have organized themselves in a niche intentionally, and they've done a really good job of selling to companies that are not affected as much," he says. "The people I talk to who are having good years—their customers are having good years."
- Companies:
- Paperboard Packaging Council
- RISI
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