The Niche Payoff
Like most industries, the folding carton industry has booming segments and struggling segments. Selling to niched customers has been one key to success.
For MeadWestvaco Corporation, its packaging resources segment profit increased 47 percent to $72 million in the second quarter of 2010, compared to $49 million in the second quarter of 2009. It achieved this by increasing sales volume of targeted products, improving product mix, and achieving solid gains in productivity, according to its second quarter earnings report.
- Companies:
- Paperboard Packaging Council
- RISI
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