The Niche Payoff
Like most industries, the folding carton industry has booming segments and struggling segments. Selling to niched customers has been one key to success.
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Second quarter reports from some of the leading paperboard packaging manufacturers substantiate Freedonia's data. For example, second quarter earnings for International Paper were $93 million, compared with a net loss of $162 million in the first quarter of 2010. Industrial packaging operating profits for the company increased to $193 million, compared with $46 million in the first quarter of 2010. Its consumer packaging had an operating profit of $49 million compared with $31 million in the first quarter.
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- Companies:
- Paperboard Packaging Council
- RISI
Chris Mc Loone
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