The Niche Payoff

A Freedonia Group study titled "Corrugated & Paperboard Boxes to 2014" reports that demand for corrugated and paperboard boxes is projected to increase 2.4 percent annually through 2014 to $36.4 billion. According to the study, "An acceleration of shipments of nondurable goods such as food and beverages will support demand for related boxes. Additionally, box demand will benefit from the increasing importance of higher-value boxes that can support improved printing and graphics as producers continue to look for ways to heighten the visual appeal of boxes in order to offset competition from alternative packaging formats."