The Niche Payoff
Like most industries, the folding carton industry has booming segments and struggling segments. Selling to niched customers has been one key to success.
Right on the money
According to Markens, there are pockets of PPC members doing very well, and other members still struggling through these uncertain economic times. Taking that as a microcosm of the overall folding carton market, it's understandable that growth has been slow and is expected to continue that way.
- Companies:
- Paperboard Packaging Council
- RISI
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