Folding Cartons: Fighting on Several Fronts

When facing foreign competition, Zeiser believes “the larger problem is the U.S. regulatory environment. We can compete on a productivity basis, but not when our ‘regulatory overhead’ is significantly higher than other countries.” He says the folding carton industry needs a more united, concerted effort to “impact the market for the common good of the paperboard packaging industry.” Another serious challenge comes from the growing use of stand-up pouches and rigid plastic containers, says Petrelli. “Although folding cartons are a much better package for printability, shelf impact, and billboard branding, the resin-based packages are better for barriers and freshness needs. You are seeing more of this in pet treats and oil-based snack foods.”