Folding Cartons: Fighting on Several Fronts
Folding carton suppliers and converters are relying on inherent product and market strengths to fend off competitive threats.
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Facing up to the challenges
Besides the series impact from spiraling energy costs which is affecting manufacturers across the board, the folding carton industry is faced with other serious challenges.
Zeiser discusses the challenge of competing with overseas manufacturing while dealing with the burdens of U.S. regulations. “The packaging industry, overall, exists for one purpose—to serve manufacturers of other products. If they are thriving here, we have a great future, because folding cartons are unique in their versatility, print surface (billboard effect), stackability, and use of a renewable resource. If manufacturers continue to leave the U.S., the domestic market will continue to deal with low margins and capacity reduction.”
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Tom Polischuk
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