Folding Cartons: Fighting on Several Fronts

Petrelli points to a continuing growth in the use of web presses. These will “allow you to provide more colors, in-line laminating for enhanced graphic looks, and in-line diecutting that, overall, will provide better packaging at lower costs.” In addition, he says, “We will also continue to see more use of metallized poly laminations and hologram images to help shelf impact, coupled with more UV printing for added gloss.” Out in time, he says, RFID and smart packaging applications such as sound and thermochromatic inks will start to become more prevalent on the store shelves.