Folding Cartons: Fighting on Several Fronts

Innovation will be a key for survival and growth, not just in the folding carton segment, but in virtually all packaging areas. Folding carton converters have been using progressive packaging techniques for some time now to improve the graphic appeal of their product.

“There’s much greater use of holography, foils, and special coatings,” says Van de Water. “Foil effects are being achieved in-line with newer inks, and more converters are acquiring off-line foil stamping systems as well.”