Folding Cartons: A Strong Message

At CardPak, Petrelli has pursued opportunities through product innovation and enhancement. "We have taken a product development approach to finding folding carton and paperboard converting opportunities that are more material replacement strategies than top-line strategies that require market growth," he said. "Our growth has been in plastic packaging replacements and not internal cannibalization of the existing paperboard market. I like the idea of creating opportunities through innovation rather than pursuing pricing decreases to try and get more of less."