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With web offset, he observes, customers can realize a combined advantage of inline rotary cutting and the advent of higher-end graphics, while enjoying the benefits of low makeready cost and an overall cost structure similar to that of flexo. Finally, Graham notes large-format sheetfed offset holds appeal for customers seeking a comparable production cost structure, yet needing to print wider and larger for optimal throughput; he's seen particular interest from private label food and promotional mailer companies. He further remarks that large format sheetfed offset "really excels in delivering quality of graphics on food packaging, such as matching colors across the package."