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According to Graham, customers can and do opt to use different print processes across carton packaging lines—a decision that could be dictated by the marketing objectives for individual brands within a company. Flexo continues to hold high appeal "because it has changed dramatically in the past 15 years," he explains. "It allows us to produce long run—in the millions—of consistent size and style, and offer in-line rotary diecutting with 150-plus linescreens." Graham further adds that flexo "excels in consistency in cutting."