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Ben Graham relates that Bell started out as a "run-of-the-mill regional producer of sheetfed cartons"—essentially one of the many smaller carton shops populating the marketplace in the mid-1970s. However, it gradually built up growth momentum under his father's guiding philosophy that "you can't be a low-cost seller unless you are a low-cost producer." Graham says the continued tweaking of his father's low-cost seller/producer strategy has been vital to the company's development into one of the largest independent carton producers in the United States.