Challenges Facing Folding Carton Printers
The folding carton industry is gearing up to take advantage of improving economic conditions by leveraging sustainability advantages, technology investments, and innovation.
Along with the use of renewable virgin stock, Joel Zaas, president of BOXit Corp. in Cleveland, Ohio, also sees a growing request from clients for the use of recycled board.
In addition to paperboard's solid sustainability record, folding carton converters are seeing the benefit of a growing marketing trend: QR codes. These are small bar codes that can be scanned and interpreted by smart phones, connecting the user to promotional collateral such as coupons, Web sites, social media sites, or consumer reviews. This technology has created an impressive value proposition for packaging customers and CPG consumers alike.
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