Challenges Facing Folding Carton Printers

According to James Gordon, president and CEO of Winston Packaging in Winston Salem, N.C., many of its customers are looking to move toward more sustainable packaging. "With paperboard being a renewable resource, we believe it's a great time to promote the use of folding cartons instead of plastic."

Virgin grades of paperboard are made from a renewable resource—trees. Unlike some competing materials that deplete their resource every year, the industry plants more than three times as many trees than it harvests. By increasing the world's forests we are also helping the planet to scrub itself clean of carbon. The challenge for the folding carton industry is to emphasize to consumers that trees are a renewable crop, like corn or potatoes.