Foiled by Foil

"Although cold foil printing has been around for many years, in the past, only few printers have been successful. With the advent of the wet lamination (cure-through) cold foil process, cold foil is now commercially available. It has enabled many printers to enter the foil market with minimal investment. It has also enabled printers to apply foils on applications that are otherwise impossible with a conventional hot stamp process. One example is the foil application on a shrink sleeve label. It is by far the most significant advancement in the foil decorating industry," he said.