Foiled by Foil

Nowadays, if printers and converters don't have foil stamping equipment, they are positioning themselves to lose new and old customers.

"With more and more customers using foils for their labels it is more important than ever that a printer is able to apply foil," said J. Michael Rivera, vice president of sales, AMAGIC Foils. "Foil application is now such a standard in the industry that a printer can no longer compete unless they have this capability."