FSEA To Launch New Name

The Foil & Specialty Effects Association plans to serve as a resource and educational platform for many of these new decorating technologies, as well as continue its support of existing ones. According to FSEA Executive Director Jeff Peterson, "New technologies to apply foil, such as the cold foil process, continue to develop. As an entirely different foil process that requires no stamping, cold foil technology has its own set of applications and is not viewed as competitive to conventional foil stamping in most situations." In addition, common ground does exist, particularly in growing the use of foil in the marketplace—a main objective of the FSEA.