Foil Decoration Gives Packaging and Printers Competitive Advantage

By Chris Mc Loone

Package profile

Diamond Packaging recently won an FSEA Gold Leaf Award for “Most Creative Use of Foil Stamping/Embossing on a Folding Carton” and a Paperboard Packaging Council -Excellence Award in the cosmetics category for its “Nautica My Voyage For Her” packaging. Ziemba cites heavy coverage with white pigment foil and pink/red metallic as some of the special effects used on this carton. According to -Dennis -Bacchetta, director of marketing at Diamond Packaging, “Coty Inc. sought to capture the essence of its prestige brand in the packaging for its new product launch.”