Increase Your Odds

Peterson states that there are many options available today for adding metallic foil effects to labels and cartons. Besides traditional foil stamping, applying foil through a cold-foil process is gaining momentum. “With this process, the foil can be applied inline on a sheetfed printing press or a narrow-web flexo press,” he says. Applications for cold foil include those where the entire label features foil or if the foiled area is going to be overprinted. “If only certain areas of the carton or label call for a metallic look,” Peterson adds, “standard foil stamping is still usually the best choice.”