Increase Your Odds

Studies have shown why this package enhancement is so popular. Peterson cites a study by an independent research firm on the effects of foil-stamped/embossed products. Results of the study showed that packaging with foil rated greater than 80 percent stronger than packaging without foil in terms of overall appeal, quality, value, and brand awareness. Foil-enhanced product perceptions translated to an increased purchase interest in more than 70 percent of the cases studied. And, the study claimed that 26.7 percent of consumers will choose a foil-stamped product over one with a plain label.