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Foil stamping is very popular in consumer product categories. According to Dave Ziemba, director of research and development for Diamond Packaging (Rochester, N.Y.), foil decorating is most useful and practical on packaging for high-end cosmetics, hair care, and holiday gift sets. Peterson adds, “Foil stamping has found specific niches within the packaging arena, but still has a great deal of potential for other markets.” It’s prevalent in the wine label market, the software game market, toothpaste packaging, and the cosmetics/health and beauty markets. “We continue to see growth with other consumer products as well,” he says, “where brand packagers look for ways to set their package apart from the competition.”