Increase Your Odds

“Foil and metallic effects have continued to be a popular choice for packaging applications due to the eye-catching appeal they evoke,” says Jeff Peterson, executive director of the Foil Stamping and Embossing Association (FSEA). “One of the best examples of how foil-stamped and embossed images work to draw in the consumer is with the wine industry.” According to Peterson, a very large percentage of wine labels includes metallic hot stamping foil and embossing to entice the consumer. One study he cites shows that greater than 70 percent of the time when consumers purchase wine, they don’t know the specific brand or type they are going to choose until they reach the aisle. “Foil helps a product or package stand apart and because of that, it continues to be a very popular choice,” he adds. Additionally, foil and embossing create a perceived value that the product inside the bottle or package is of the highest quality.