Increase Your Odds
Brand owners want packaging with zest. Add foil to your packages and few will bet against you.
The Nautica logo was stamped with pink foil, connecting the product to the brand. Blue and pink foil stamped accents added further detail. The bottom portion of the carton was stamped with opaque white foil and embossed with a crosshatch pattern, creating a tactile and visual effect, “reminiscent of sandy white beaches,” according to Bacchetta.
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