Foil Decoration

Cooling it down

Although cold foil printing does not meet some of fine detail definition that hot stamping offers, J. Michael Rivera, vice president of sales for AMAGIC Holographics, believes it offers many advantages for flexographic printers. These include: low initial investment; lower cost of photopolymer plates that apply a UV adhesive (as compared to a rotary hot stamp die); higher press speeds (up to 450 fpm); in-line process; and the ability to apply foils onto hard-to-hot-stamp substrates such as unsupported films, PET, and plastic bags.