Foil Decoration

"Packaging for perfume, chocolate and gum, film, CD, DVD, cigarettes, and foodstuffs exhibit the same high-quality design as labels for wines, champagne, or liquor," says Sam McElree, product/ sales manager for KURZ Transfer Products. "Competition at the point of purchase is being decided more and more by attractive packaging and the recognition value of brand perception through the use of holographic foils."