Foil Decoration

Metallic ink option

The use of metallic inks is an option that can provide a similar look on the store shelf, but to date, foil suppliers have not seen a significant impact.

"While metallic inks have improved over the years, they still cannot approach the brilliant 'eye catching' effects of hot or cold foil decorating," says McElree. "It has been shown through several independent studies that foil stamping has a tremendous impact on sales outcomes. From a marketing perspective, it plays a critical role in product recognition and you cannot get this effect from the use of metallic inks."