CURSES, Foiled Again!
Consumers walk the aisles quickly. Sooner or later, you’ll be called upon to provide the eye-catching effects best afforded by foil.
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Substrates play a big role in whether or not foil decorating should be employed. “Foil is good to use when it is compatible with the substrate and the application technique used by the converter,” says Glazer. “Issues of concern are printability and compatibility with coatings.” He explains that proper substrates are those that are receptive to the adhesive coatings used for most foil applications as well as laminating. “One major difficulty is compatibility of coatings and the use of UV inks prior to foil applications.”
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Chris Mc Loone
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